My mother owns and operates her own dog grooming business and she has for more than 15 years. When she finishes with a dog, if the owner will allow it, she rewards the dog for patience and good behavior with a treat. She’s spent some time over the years, seeking treats that were good for the dogs and that the dogs thought were good.
As one of the few pet focused businesses in her area, mom is often marketed to by people that want her to offer their pet gifts and pet products – including treat products – to her customers. I’ve often heard her remark that when it came to treats she would just as soon do it herself because she could be confident in knowing what the dogs were really getting and she would have the profits for herself.
Now, my mom certainly doesn’t lack business knowledge. She knows what it takes to be successful. She also doesn’t lack knowledge of what dogs like and don’t like. She’s got plenty of experience there! She just had no idea how to go about producing the actual treats and what sorts of laws and regulations she had to follow. So, being the busy woman she is, mom set me to the task of finding her some information.
My job was made easy when I found the book, Bake A Dog A Bone by Chris Trombley and Doug Bertram. They’ve written a start to finish, detailed guide to creating a fun and profitable pet treat business. And, I do mean start to finish. Chapter 1 is not about baking treats, it’s about the lifeblood of any business: selling. I wish I would have had this sort of book when I was setting up my own medical staffing business! I learned that business is all about getting customers the hard way.
Chris and Doug cover the market for treats, business operations, regulations (including those governing consumables), start up costs, nutrition, baking and production, recipes, equipment, and financial management. They also offer lots of tips and supply sample forms for many necessary business functions. This is a well thought out, well laid out book that can take you from your initial idea to running a profitable pet treats business.